Privacy Policy

This Privacy Policy ("Policy") outlines how Serden Group LLC and its affiliates and subsidiaries (collectively referred to as "Serden," "we," or "us") collect, use, and share personal information from individuals who visit our websites ("Site") or engage with us through our mobile application (together, our "Services").

COLLECTION, USE, AND DISCLOSURE OF PERSONAL INFORMATION

In this Policy, "Personal Information" (also referred to as "Personal Data") refers to information that can identify, relate to, describe, or be reasonably associated with you, either directly or indirectly. Personal Information does not include data that is publicly available as defined by relevant privacy laws or data that has been anonymized.

We collect Personal Information in various ways: directly from you when you voluntarily provide it through our Services, indirectly from your interactions with our Services (such as your activity on our platform), and from third parties including Serden service providers, professionals, and business partners.

Over the past twelve months, Serden has processed the following categories of Personal Information for the purposes listed below:

Personal Information	How and Why We Use Personal Information	How and Why We Disclose Personal Information
Identifiers and Non-Public Personal Information ** Examples: Full name Contact details (email address, mailing address, phone number) User account information Credit or debit card (or other financial information such as digital payment accounts) Social security number (if you are a service professional who wishes to participate on the Angi Platform in the United States, and you are selected for a background check) Customer records Device identifier IP address More about payment card information: Although users can submit payment information to pay for a service through the Services, we do not receive this information itself. Payment information is transmitted directly to our payment card processing vendor. **Includes the information in Cal. Civil Code § 1798.80(e)	Process and fulfill your service requests and orders, including scheduling, and canceling services, managing payments, and addressing complaints Communicate with you and send you information about our products, Services, and promotions Administer and fulfill our sweepstakes, contests, and other promotions Help us better understand your needs and preferences to provide consistent, personalized services Enhance your experience by tailoring our content or personalizing our Services Help us evaluate, maintain, and improve our products and Services Protect the security or integrity of our Services and our business, including by protecting against, detecting, or investigating malicious, deceptive, fraudulent, or illegal activity	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services and internal networks Service professionals that perform and fulfill your service requests and orders from the Services Booking Partners that support our Services through fulfilling your service requests or connecting you to our Services. For example, you can request services through our booking partners properties, stores, websites, and applications. We may provide our booking partners with information about the services you booked or provided through the Services and our booking partners may advertise to you Service professional companies if you are an employee, contractor, or other affiliate of any company participating on the Services as a service professional or accessing the Services in partnership with a booking partner, we may disclose your Personal Information with that company or the booking partner
Commercial Information Examples: Records of services purchased or considered (including information provided as part of the Services e.g., information about your home, such as the number of bedrooms, the types of appliances, and the instructions for servicing your home) Other purchasing consumer histories and tendencies (including ratings and reviews)	Process and fulfill your service requests and orders, including scheduling, and canceling services, managing payments, and addressing complaints Communicate with you and send you information about our products, Services, and promotions Help us better understand your preferences and enhance your experience by tailoring our content to provide consistent, personalized Services Administer and fulfill our sweepstakes, contests, and other promotions If you provide information about your home to request a booking or a quote for a service, we may post your first name, the initial of your last name, the type of service requested, your zip code and region, the number of service providers requested, the date of your booking or quote request, your requested service date, and any description of the requested service or service instructions that you provide on the Services Help us evaluate, maintain, and improve our products and Services Protect the security or integrity of our Services and our business, including by protecting against, detecting, or investigating malicious, deceptive, fraudulent, or illegal activity	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services, and internal networks Service professionals that perform and fulfill your service requests and orders from the Services Booking Partners that support our Services through fulfilling your service requests or connecting you to our Services. For example, you can request services through our booking partners properties, stores, websites, and applications. We may provide our booking partners with information about the services you booked or provided through the Services and our booking partners may advertise to you Service professional companies if you are an employee, contractor, or other affiliate of any company participating on the Services as a service professional or accessing the Services in partnership with a booking partner, we may disclose your Personal Information with that company or the booking partner
Inferences and Customer Profiles Examples: Information about your preferences and household characteristics Information about your buying behaviors or tendencies Information you provide voluntarily via surveys, ratings, or reviews included in our Services	Help us better understand your preferences and enhance your experience by tailoring our content to provide consistent, personalized services Help us evaluate, maintain, and improve our products and Services Protect the security or integrity of our Services and our business, including by protecting against, detecting or investigating malicious, deceptive, fraudulent, or illegal activity	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services, and internal networks
Internet Activity Information Examples: Browsing and search history on our Services Information about how you interact with our Services and ads Mobile application usage information	Help us better understand your preferences and enhance your experience by tailoring our content to provide consistent, personalized Services Help us evaluate, maintain, and improve our products and Services Protect the security or integrity of our Services and our business, including by protecting against, detecting, or investigating malicious, deceptive, fraudulent, or illegal activity	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services, and internal networks
Geolocation Data Examples: Approximate location inferred from IP address or interaction with geotargeted ads Precise location of service professionals by using global positioning system (GPS) information sent from the Pro Portal For more information on when this information is collected, how we use it, and with whom it is shared, services professionals should refer to the Service Professional Agreement available on the service professional portal	Help us better understand your preferences and enhance your experience by tailoring our content to provide consistent, personalized Services Help us evaluate, maintain, and improve our products and Services Protect the security or integrity of our Services and our business, including by protecting against, detecting, or investigating malicious, deceptive, fraudulent, or illegal activity	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services, and internal networks Service professional companies if you are an employee, contractor or other affiliate of any company participating on the Services as a service professional or accessing the Services in partnership with a booking partner, we may disclose your Personal Information with that company or the booking partner
Audio and Visual Information Examples: Recorded customer service calls and chats Photos you give us	Assist you with your service requests, including providing customer service to you Help us evaluate, maintain, and improve our products and Services Verify the identity of Angi service professionals Service professionals requested through the Services may take photographs of completed services and provide them to Serden Protect the security or integrity of our Services and our business, including by protecting against, detecting, or investigating malicious, deceptive, fraudulent, or illegal activity	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services, and internal networks Service professional companies if you are an employee, contractor or other affiliate of any company participating on the Services as a service professional or accessing the Services in partnership with a booking partner, we may disclose your Personal Information with that company or the booking partner
Professional or Employment-Related Information We may collect the following if you choose to provide them: Work experience Skills LinkedIn/Professional profiles Any other information you provide regarding your background **this section applies only to Angi service professionals	Process your application for consideration to participate as a service professional on the Services	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services, and internal networks
Legally Protected Characteristics We may collect the following if you choose to provide them: Gender Date of birth	Process and fulfill your service requests and orders, including scheduling, and canceling services, managing payments, and addressing complaints Help us better understand your preferences and enhance your experience by tailoring our content to provide consistent, personalized Services	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services, and internal networks Service professional companies if you are an employee, contractor or other affiliate of any company participating on the Services as a service professional or accessing the Services in partnership with a booking partner, we may disclose your Personal Information with that company or the booking partner
Sensitive Personal Information We may collect the following if you choose to provide them: Precise geolocation a consumer’s social security, driver’s license, state identification card, or passport number a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account the contents of a consumer’s mail, email, and text messages, unless the business is the intended recipient of the communication Sensitive Personal Information is only used for legally permitted purposes.	Verify the identity of Serden service professionals Protect the security or integrity of our Services and our business, including by protecting against, detecting, or investigating malicious, deceptive, fraudulent, or illegal activity	Service providers that assist with our business operations, including through processing payments, assisting with our customer service, communications delivery, background check services, analytics, marketing, and maintaining the security and stability of our Services, and internal networks Service professional companies if you are an employee, contractor or other affiliate of any company participating on the Services as a service professional or accessing the Services in partnership with a booking partner, we may disclose your Personal Information with that company or the booking partner

Use and Disclosure of Personal Information:

In addition to the purposes outlined in the chart above, we may use and disclose your Personal Information as necessary to meet regulatory and legal obligations, respond to law enforcement requests, or comply with any applicable law, court order, or governmental regulations. We may also use the Personal Information we collect to maintain internal administrative records, protect our own or others' rights and interests, resolve disputes, enforce policies, or prevent harm.

We may share any Personal Information we collect with our professional advisors—such as accountants, auditors, consultants, and lawyers—when needed for them to provide services or advice to us. Additionally, in the event of a sale, merger, or other acquisition of all or part of our business or assets, your Personal Information may be transferred as part of that process or during related negotiations.

Tracking Technologies and Cookies:

To improve your experience with our Services, we collect information through various technologies. When you access or use the Services or interact with us or our service providers, we collect data on your usage and behavior. Below, we outline the technologies we use to gather this information.

When you visit the Services, we log your Internet Protocol (IP) address. While an IP address can reveal the internet portal used to access the web, such as your Internet Service Provider (ISP), company, or institution, it does not directly identify you. However, we may associate the IP address used to access the Services with the Personal Information you provide. We may also collect a unique identifier for the device (e.g., computer, mobile device) you use to access the Services ("Device Identifier"). This identifier is linked to information about your visit, such as pages viewed, and may be connected with your Personal Information.

We also use other tracking tools, including data enrichment services and advertising partners, to collect information about your interaction with our Services.

Use and Disclosure of Personal Information:

Tracking Technologies and Cookies:

We also use other tracking tools, including data enrichment services and advertising partners, to collect information about your interaction with our Services.

Cookies and Tracking:

Cookies are small files transferred to your device through your web browser that allow websites to recognize and remember your device and certain preferences. For more details on cookies, you can visit www.allaboutcookies.org. Our Services use cookies for various purposes:

To enable the Services to function.
To enhance user experience by personalizing content and saving preferences (e.g., language, region).
For analytics, to understand how the Services are used.
To display relevant advertisements, such as remembering your visit after you leave our Services.

In some cases, cookies track information about the pages you visit and share it with our advertising partners, including AppNexus, Google, Nanigans, Facebook, and Twitter.

Many advertisers and service providers involved in interest-based advertising offer tools to opt-out of such ads. For example, you can exercise your choices with the Digital Advertising Alliance's (DAA) Self-Regulatory Program by visiting https://youradchoices.com/ or http://www.aboutads.info/appchoices. Some of these companies are also part of the Network Advertising Initiative (NAI). For more details on how to opt out of ads from NAI members, visit http://www.networkadvertising.org/choices/. Please note that opting out of targeted advertising does not stop all ads from being displayed; you may still see non-targeted ads.

Our Services use analytics tools, including Google Analytics, to support and improve their performance by analyzing how you interact with the site, including your navigation, clicks, and overall traffic patterns. To opt out of Google Analytics cookies, visit Google Analytics Opt-Out or download the Google Analytics Opt-out Browser Add-on.

Managing Cookie Preferences:

You can adjust your browser settings to prevent the acceptance of new cookies, receive notifications for new cookies, or block cookies altogether. For guidance on how to manage cookies in your browser, visit www.allaboutcookies.org. Please be aware that rejecting cookies may result in the loss of preferences you’ve set, and some features of the Services may not function properly.

Web Beacons
Our Services and communications may contain small graphic images or web programming code known as web beacons (also referred to as “pixel tags,” “web bugs,” or “clear GIFs”). These are tiny images with a unique identifier, used to track the online behavior of users. Unlike cookies, which are saved on a user’s computer, web beacons are embedded invisibly on web pages and are about the size of a period at the end of a sentence. They help us improve the content on our Services by providing insights on what content is effective, how users navigate the site, how many users visit the site, and how many of our emails are opened.

Session Monitoring
Certain technologies on our site allow us and our service providers to track and analyze how visitors use our Services. This helps us understand user behavior and enhance the experience. When you interact with our Services online, we may collect information about your browsing activities, including through our service providers.

Your 'Do Not Track' Browser Setting
We do not honor the “Do Not Track” (DNT) setting in browsers. DNT is a setting that lets websites know you don’t want them to collect your personal information. We track your online activities over time and across third-party websites and services. For example, we use web beacons to understand which links or advertisers led you to our site. We also use third-party providers to display ads to you on other websites based on your behavior on our Services.

Social Networking Sites
If you sign in to our Services via a social network like Facebook, we may collect your Facebook authentication token and account ID to allow you to access your account on our platform.

INFORMATION FROM OR ABOUT OTHER PARTIES
a. Information You Provide About an External Party

Referrals: If you use our referral service to tell a friend about our Services, we may collect their name and email address to send them an invitation. We store this information solely for the purpose of sending the referral email and tracking the success of the referral program. We do not use this information for marketing unless we get consent from the referred person or explicitly state otherwise. Please note that your email address may be included in the referral message sent to your friend.
Ratings: Our Services may display profiles of service professionals, which can include their name, ratings, and reviews from clients. These profiles may be visible to all users of our Services and on the websites of our booking partners. If you leave a review or rating for a service professional, we may share your first name, the initial of your last name, and your neighborhood name along with your feedback on their profile and with booking partners. Service professionals may also use your reviews and personal information in their marketing.

b. Information External Parties Provide About You
We may enhance the information we gather about you by combining it with records from third parties. This helps us improve our Services, tailor content, and offer relevant information to you.

c. Information You Provide to Third Parties / Third-Party Sites
Our Services may include links to third-party websites ("Third-Party Sites") and plugins (such as Twitter buttons). We do not control these Third-Party Sites, and their information collection practices are governed by their privacy policies. We recommend reviewing the privacy policy of any third-party site you visit if you choose to provide personal information or interact with plugins.
Some Third-Party Sites may link to our Services or share information with us. For example, if you book a service through one of our partners, they may share your booking details, including your name, phone number, email address, and address with us.

COMMUNICATIONS
a. Message Interception
If you call or text (SMS) a service professional or requester via the phone number provided by Serden, we use Twilio, our service provider, to mask your number. During this process, both Serden and Twilio store call data, including the date, time, phone numbers, and message content.
If you message a service professional or requester through the App, we use Sendbird to manage the communications. Serden and Sendbird also store the message data, including the time, date, and content of your messages.

b. SMS Text Messaging Disclosure
By using our Services, you consent to receive communications from us, including text messages, phone calls, and push notifications to the phone number you provided. Standard carrier messaging rates may apply. You understand and agree that these communications could include operational updates, promotional offers, and industry news sent by Serden, its affiliates, or Users/Professionals, including automated messages.
You are not required to agree to receive promotional messages as a condition of using the Services. If your contact number changes, you agree to promptly notify us. You represent that you have the consent of anyone authorized on your account to receive communications as described. These consents will remain in effect even if you cancel your account. You can opt out of receiving marketing or promotional texts at any time. To stop receiving all text messages (including transactional ones), you can reply "STOP" to any text message from us, but please note this may affect your use of the Services.
We do not share your mobile information with third parties for marketing or promotional purposes, except for the data related to message origin consent, which will not be shared with third parties.

INFORMATION RETENTION
We retain the personal information described above for as long as necessary to fulfill the purposes outlined in this Policy or as required by law. Generally, we keep the information for as long as one of the following conditions applies:

Your personal information is needed to manage our operations, maintain your relationship with us, or meet another purpose for which we collected the data;
Your personal information is necessary to fulfill a disclosed purpose that aligns with the context in which it was originally collected;
The information is required to protect or defend our rights or property, as dictated by applicable laws.

If personal information is collected and used for multiple purposes, we will retain it until the purpose with the longest retention period expires.

TARGETED ADVERTISING, SALES, AND SHARING OF PERSONAL INFORMATION
While we do not sell personal information for monetary gain, some of the ways we share personal data for targeted advertising may be considered “sales” or “sharing” under privacy laws in various U.S. states. Below are the types of personal information we may share or sell for purposes such as behavioral advertising or for non-monetary value:

Identifiers
Personal Records
Internet or electronic network activity
Geolocation Data (inferred from your IP address)
Inferences

These categories exclude data from text messaging originators' opt-in and consent, which we do not share with third parties for marketing purposes.
The third parties with whom we may share or sell personal information include advertisers and some analytics providers. We share this data to deliver targeted ads, perform marketing, advertising, analytics, or similar activities. We do not knowingly share or sell personal information of individuals under 16 years of age. If you wish to opt out, see the instructions below.

UNITED STATES PRIVACY RIGHTS
You have the right to make certain requests regarding your personal information, as outlined below. To exercise these rights, please email us at support@serden.com, including the email address you used to engage with Serden. You may appoint an authorized agent to submit a request on your behalf, but you must verify your identity directly with us before we can proceed. All requests are subject to verification (“Verifiable Consumer Request”). We will not fulfill any request without sufficient information to confirm your identity as the consumer who provided the data. Authorized agents may submit requests by emailing us at the same address.
While we generally do not charge a fee to process your request, we may charge a reasonable fee or decline to act on requests that are excessive, repetitive, or unfounded.

Serden strives to extend privacy rights to all its users, regardless of state residency. However, certain requests may be subject to verification or legal limitations. If we cannot fulfill your request, we will notify you and provide an option to appeal our decision. The following outlines your privacy rights concerning your personal information held by Serden, including disclosures required for California residents under the California Consumer Protection Act (CCPA):

Right to Delete: You can request that we delete the personal information we have collected directly from you. However, we may retain certain information if we have a legal basis to do so.
Right to Opt-Out: You have the right to opt out of targeted advertising, sales, and/or profiling. Using an opt-out browser signal like the Global Privacy Control will prevent cookie-based sales and sharing.
Right to Opt-Out of Targeted Advertising: You can request that we stop sharing your personal information for targeted advertising via cookies and tracking technologies by adjusting your cookie preferences in the “Do Not Sell or Share My Personal Information” link on our site.
Right to Opt-Out of Sales: If your personal data is shared in a way that constitutes a “sale” under applicable privacy laws, you can opt out of such sharing.
Right to Opt-Out of Profiling: You have the right to opt out of profiling used for decisions that may have significant legal effects. We do not currently use personal information for profiling.
Right to Know: You can request to know the personal information we have about you, the categories of information, and with whom it has been shared. You also have the right to obtain a copy of your personal data. You may make this request twice a year. This request may include:
- The categories of information we’ve collected
- The sources from which the information was collected
- The business purposes for collecting or sharing your data
- The third parties with whom we’ve shared your data
- The specific third parties with whom your data has been shared
- The categories of data we’ve sold or shared and with whom
- The categories of data disclosed for business purposes
Right to Request List of Third Parties: You have the right to request a list of third parties with whom we have shared your data.
Right to Correct Information: You may request corrections to inaccurate information we maintain about you.
Right to Limit Use and Disclosure of Sensitive Data: If we use sensitive personal information to infer characteristics, you may direct us to limit its use to necessary purposes only.
Right to Non-Discrimination: Exercising your privacy rights will not result in discriminatory treatment from us.
Right to Appeal: If you are unsatisfied with our response to your privacy request, you may appeal our decision.

Notice of Financial Incentive
We may offer promotional programs (“Programs”) that provide benefits in exchange for personal information. Participation requires you to provide data like your email, phone number, or zip code. Terms and conditions for each program are available when you sign up.
We estimate that the value of the personal information shared in connection with our Programs is equal to the cost of collecting and retaining that data. By joining a Program, you consent to the financial incentive. You can withdraw from these incentives at any time by discontinuing your participation.
Requests to delete personal information will not automatically cancel participation in Programs. If you want to delete data tied to your Program participation and cancel it, please contact us at support@serden.com. We may offer financial incentives for data collection and sharing, as permitted by law, and these will be clearly explained in the program’s terms. Participation in incentive programs is entirely voluntary.

California Shine the Light
Under California’s Shine the Light law, residents can request details about how their personal information is shared with third parties for marketing purposes. We share personal information with third parties or affiliates for their direct marketing, and Californians can request this information by emailing privacyofficer@serden.com with "California Shine the Light Request" in the subject and body of the message.

8. SWEEPSTAKES, CONTESTS, AND PROMOTIONS
We may run sweepstakes, contests, and other promotions (“Promotions”) through our services, which may require you to provide personal information to enter. By participating, you agree to the official rules, which may involve using your name, voice, and/or likeness in related marketing. Please review the official rules carefully. Your personal information may be shared with third parties or publicly for purposes related to Promotion administration, such as winner selection and prize fulfillment, and as required by law or the official rules.

CHILDREN'S PRIVACY
We do not collect personal information from children under 16. Our services are intended for individuals aged 16 or older. If you are under 16, you are not authorized to use our services.

INTERNATIONAL VISITORS
Serden is based in the United States, and if you access our services from outside the U.S., your personal data may be transferred, processed, and stored in the U.S. and other countries with varying data protection laws. The standards for data protection in these regions may differ from those in your country, but we will take appropriate measures to protect your data as outlined in this Policy.

SECURITY
We prioritize the security of your personal data and have implemented reasonable measures to protect it from unauthorized access, disclosure, and misuse. However, no security system is completely impenetrable, so while we strive for the highest standards, we cannot guarantee absolute security.

YOUR CHOICES
You can update, correct, or delete your personal information by contacting us at support@serden.com. You can also make some changes directly through your account on our site. To unsubscribe from marketing emails, click the "unsubscribe" link at the bottom of any email or contact us directly.

CONTACT US
If you have questions about this policy, please reach out to us:
Email: support@serden.com

Mailing Address: Attn: Privacy Officer

Serden Group LLC

1104 Main St (unit 610)

Vancouver, WA 98660

CHANGES TO THIS POLICY
We may update this Policy, and any changes will be posted on this page with an updated “Last Updated” date. If there are significant changes to how we use or disclose your personal information, we will notify you by posting a prominent notice before implementing those changes.